Amit Joshi · Brand Identity Designer
I build brand identities that earn parental trust before you say a word. I run a preschool — so I understand your audience from the inside.
Evidence first · Aesthetics second
About
I am Amit Joshi — founder of WisdomRoots, an early learning centre in Rudrapur, Uttarakhand, and a brand identity designer for education businesses. I hold a Masters in Digital Marketing from the University of Reading, UK, with electives in Business Intelligence and Marketing Analytics.
I run a preschool, so I see every day how parents actually decide whom to trust with their child. I bring that insight into every logo, prospectus and visual system I design — so your brand feels both beautiful and believable to the families you serve.
I design from research, not assumption. Before opening Figma, I study what your parents or learners are actually looking for. That evidence shapes every decision.
Services
For preschools · Schools · EdTech startups
A complete visual identity built on what your audience is actually looking for — so parents take you seriously at first glance.
"Most designers ask what you want it to look like. I start with what your parents are actually looking for — then design from that evidence."
For schools already running · Quick wins
You have a logo — but it doesn't say what you actually do. A structured review and concrete fixes, not a full redesign.
Selected work
WisdomRoots
Brand identity · Real project
Seedling House Early Learning
Brand identity · Concept project
Phonics EdTech Startup
Brand identity · Concept project
Full case studies with process documentation are in progress. Contact me to see current work in detail.
What clients say
Parent and client testimonials are being collected as this portfolio grows. If you'd like to speak with a past client directly, I am happy to connect you.
Contact
Not a pitch — just a conversation. Tell me about your school or project and I'll tell you honestly whether I can help.